A New Marketing Strategy for E-Commerce

The purpose of this article is to explore e-commerce issues, such as marketing and logistics problems, and create viable recommendations. The issues that e-commerce faces will be examined through the marketing mix. Exploring the ideas of product, place, price and promotion, and applying them to ecommerce problems is the main focal point of this article. It is believed that the four concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider. Introduction The Internet is not a new concept it has been around for over 30 years. The U. S. government developed the Internet to do research and to connect university computers throughout the country. In the early 1980’s, the government split the Internet into two sections, one for government use and one that was designed to promote education and research. Since that time the Internet has boomed, reaching over 30 million households and organizations around the world. As the Internet expanded it moved into doing business orientated functions, such as selling products over the Internet. This concept has become known as e-commerce. E-commerce today represents a 300 billion dollar industry. This is why it is an important area to be concerned with from a businesses standpoint. This huge market is an awesome place for organizations to promote themselves and to contract business through. Since the expansion of e-commerce, organizations have run themselves thin; the demand from customers is so great, that many sites can’t keep up with the demand. Not being able to match the demand in the future will destroy the confidence of customers, in this already intangible means of commerce. For this means of commerce to continue to attract customers and keep them, they need to focus on satisfying each customer. On the other hand there is fierce competition and creating demand is essential for many companies to survive. Applying the marketing mix to e-commerce issues, recommendations can be drawn.